![]() ![]() When Spotify signed The Joe Rogan Experience to an exclusive multi-year distribution deal earlier in the summer, the company’s stock price soared briefly, illustrating both the extent to which investors valued its bet on exclusives as well as Rogan’s unlikely standing as a legitimate media phenomenon.īut the move also prompted immediate questions about whether Spotify was prepared for what that media phenomenon brings with it. Photo: Vivian Zink/Syfy/NBCU Photo Bank/NBCUniversal via ![]()
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